When It Comes To Photo & Video Assets, Don’t Compromise

Posted on Thursday January 02, 2020

A picture is worth a thousand words. The phrase might be rather cliche, but it's not without merit. In today's world of increasingly complex and feature-rich websites, ensuring that the images, videos and other visual aids are of the best quality can make or break a user's experience.

Customers won't necessarily remember extremely high quality photography or videos, but they will definitely remember poorly conceived, sloppy media generated on an old cellphone with little to no editing. 

Quality media is NOT only reserved for high budgets and can be more affordable and easier to put together than people might think.

There are a number of different tools, websites and services available to fit any budget and when properly used can transform even the most bland website into a solid destination for visitors.

One of the easiest ways to test the waters and extend your brand to your online presence is by taking advantage of pre-built website templates. Of course, these can range in price but with prices starting as low as $10 (sometimes even for free), it's a great way to get a quick boost in visuals and overall look for your website.

Not only can templates change your entire website's front-end design, but they can change the overall navigation structure, making it much easier for visitors to find what they're looking for. 

Next up would be utilizing the dozens of high quality stock video and image services available. 

Nearly any concept you require has likely been adapted into a still image or better yet, a video. The cost can ramp up a bit here, however you will typically not be changing these images on a regular basis so choosing wisely and spending the money up front will pay dividends over time. (Add a caption to the image, citing where the image comes from, and that it's an example of a stock photo. Maybe list some links to stock photo websites, using rel="nofollow" in the links obviously)

If you have additional resources and budget, hiring a creative firm or at least taking advantage of your digital marketing agencies in-house creative department, is a fantastic way of getting exactly what you want designed and implemented flawlessly within your existing website architecture. The amount of back-and-forth is also significantly minimized.

More often than not, it is very beneficial to keep all of your digital needs under one roof. Not only will you typically have one point of contact to manage everything, but the cost can be lower than splitting up efforts across multiple vendors.

Regardless of how or where you choose to move forward with your creative needs, be comfortable knowing that it's more manageable and less expensive than many would think. 

Get in touch with us today if you're looking to increase the quality of your digital content and grow your audience.